Client

Toyota

Campaign

Land Cruiser Emergency Network

LandCruiser – Emergency Network

Challenge

Transforming Toyota LandCruisers into an emergency mobile phone network.

Goal

Seventy per cent of Australia, over 5 million square kilometres, receives no mobile signal, rendering enormous areas of the country uncontactable in times of emergency.

Solution

By leveraging Australia’s most widely used 4x4 we made it possible to bring emergency communications to some of the most remote parts of this continent.

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