Rescue Rashie – Putting CPR instructions where they’re needed most.
Challenge
In Australia, drowning is the leading cause of accidental deaths of children. CPR can save a child’s life, but instructions are often out of sight, out of date and out of reach
Goal
Rescue Rashie turns children’s rash vests into CPR signs.
Solution
To ensure they're still fashionable and wearable for kids, a one-of-a-kind design conceals the instructions and then reveals them in an emergency via a quick-release zip.
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