Donation Dollar – The world’s first coin designed to be donated and not spent.
Challenge
The digital revolution has changed currency forever. Unfortunately, fewer coins in pockets have unintended consequences – for example, in Australia, many charities rely on coin donations, as do the most disadvantaged.
Goal
Donation Dollar is the world’s first legal tender currency designed to be donated, not spent.
Solution
One was minted for every Australian, creating over 25 million individual daily reminders to give, over and over and over again, creating a generosity loop that lasts generations.
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