Safeguarding cultural heritage at a national scale

Murujuga Aboriginal Corporation

As Murujuga Cultural Landscape approached final UNESCO consideration, misinformation threatened a decades-long, Traditional Owner-led effort. Murujuga Aboriginal Corporation (MAC), needed to reclaim the narrative quickly and re-establish authority.

We delivered a social-first strategy that corrected misinformation at speed and reasserted authority grounded in culture, science and Country. Truth-led content elevated Custodians, scientists and institutions, replacing speculation with evidence.

Murujuga was inscribed as a UNESCO World Heritage site in July 2025. MAC is now recognised not only as the proponent, but as a credible, culturally grounded voice for Country.