Embedding water safety into what Australians wear

Westpac

Created while CCO at Saatchi & Saatchi.

Drowning is the leading cause of accidental death for young children, and CPR instructions are often unavailable when most needed.

We integrated CPR instructions directly into swimwear, placing lifesaving information exactly where it is needed.

Rescue Rashie reduced the gap between emergency and response, making water safety more accessible for children and communities at risk.