Turning vehicles into life-saving public infrastructure

Toyota

Created while CCO at Saatchi & Saatchi.

Seventy per cent of Australia has no mobile phone coverage, leaving vast regions unreachable and vulnerable in emergencies.

We transformed Toyota LandCruisers into a distributed emergency communications network, extending coverage wherever vehicles could travel and creating critical public infrastructure.

The work expanded access to emergency communications in remote Australia and demonstrated how existing assets can be repurposed to solve national-scale problems.