Reframing energy policy as a national fairness issue

Manufacturing Australia

Despite being a major gas producer, Australian manufacturers were paying export-driven prices for domestic gas, placing industry and jobs at risk. Manufacturing Australia needed to make this issue clear to the public and policymakers.

Our work reframed gas pricing as a question of national fairness and economic sovereignty, connecting affordable supply to jobs, supply chains and industrial resilience. Independent polling reinforced public support and gave policymakers confidence to act.

The campaign contributed to a major Federal policy shift, with the Government announcing a domestic gas reservation scheme after years of resistance. The national conversation moved toward domestic supply, industrial competitiveness and fairness for Australian manufacturers. Manufacturing Australia emerged as a credible and influential voice in the energy transition.