Normalising everyday generosity at scale

Royal Australian Mint

Created while CCO at Saatchi & Saatchi.

As cash use declines, charities reliant on small, spontaneous donations are losing a vital source of support, particularly those serving Australia’s most vulnerable communities.

We created Donation Dollar, the world’s first legal tender designed to be donated, not spent. One was minted for every Australian, embedding generosity into everyday life.

The initiative re-established coin-based giving in a cash-light economy, delivering millions of daily prompts to donate without friction or fatigue.