Turning a dismissed coin into a life-saving one

UNICEF

Created while ECD at Iris Worldwide.

UNICEF needed a simple, scalable way to connect everyday behaviour in Australia to urgent global needs, particularly access to clean drinking water for children.

We reframed the 5-cent coin as a source of real impact. Each coin could help provide up to two days of clean drinking water for a child, showing how small, collective actions can add up.

Change for Good transformed a routinely overlooked coin into a meaningful source of funding, helping deliver clean drinking water to children in need.