Keeping live music alive
Challenge
A one-of-a-kind guitar made to help save live music venues.
Goal
In Melbourne, as gentrification and urban development push hallowed and much-loved live music venues to the brink, we created a totem for the Made by Melbourne collective to remind people of the importance of live music.
Solution
MM3000 is a unique instrument built with timber from the venues it is helping to save. The initiative was supported by a feature-length documentary celebrating those venues and the music industry at large.
![](https://assets-global.website-files.com/65641c17551ecb8d66888fc1/658503695fe6d5aea680daa6_MATON_BRANDING-1.jpg)
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![](https://assets-global.website-files.com/65641c17551ecb8d66888fc1/6585076445bf93a367721ac3_parallax-09.jpg)
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